La Dolce Vita University

The Big Picture “La Dolce Vita University” (LDVU) offers considerable market potential and extendibility as a book franchise, but also ultimately as an entire lifestyle, entertainment and educational brand. Purchaser / Reader Prospects La Dolce Vita University should be a book of broad and perennial interest both domestically and overseas (particularly in the U.K., Canada, Japan and China). It could sell as either an impulse or planned purchase to any of these prospects: A. all travelers to Italy: inveterate, first time (including foreign study students), and even “armchair” voyagers; plus high-end tour and cruise operators Italophiles, to deepen their love and broaden their understanding of Italian culture “lifestyle” audiences with a keen interest in fashion, cuisine, personalities and travel culturally curious “toe dippers” open to a friendly and easy entree to Italian culture ethnic Italians looking to explore and more fully appreciate their cultural roots gift givers for any of the above Targeting-wise, LDVU has numerous advantages since there are myriad Italian travel, heritage and language teacher affiliation groups, organizations and businesses that can be marketed to and with whom alliances can be forged. Below is a sampling of initial possibilities. Marketing Alliances / Speaking Engagements / Special Distribution Opportunities Italophiles, the Italian-American community and heritage groups National Italian American Foundation (NIAF) – the largest and most influential; one of the Board Members is close to the author's family National Organization of Italian American Women (NOIAW). The author is an active member and friendly with the Founder and Chairwoman Emeritus Dr. Aileen Sirrey; NOIAW is headquartered in NY but there are local chapters in all major cities on the east coast Westchester Italian Cultural Center (founded by Genovese Pope) – the author is well connected there and has done culinary programs for them in the past and they will surely be willing to sponsor an event to promote LDVU Similar opportunities in Philadelphia area (through the author's friends and family contacts - she was born and raised in Philadelphia and her extended family resides there) Other prominent Italian-American heritage organizations with large local chapters in the NE corridor, Chicago and West Coast; these include: The Order of the Sons of Italy (OSIA) The Italian American Studies Association (IASA) Museo Italo-Americano, San Francisco The author has “two degrees of separation” from Lidia Bastianich, Mario Batali, Stanley Tucci (his mother has written advance praise for the book already) and Chaz Palmiteri. B. Bulk Sales Boutique Travel companies, especially active travel companies with major tour operations in Italy: Ciclismo Classico; Backroads; Butterfield & Robinson; DuVine; VBT; Experience Plus; Food, Stories, Travel; Travels Across Italy; Trek Tours; etc. Larger escorted tour operators such as Perillo Tours and Go Ahead Tours Major cruise lines servicing the Mediterranean Companies (and their US Importers and Distributors) with brands mentioned in the book, such a Nutella, Amaretto, Lavazza Café, Fragelico, Nonini Grappa C. Educational Venues and Opportunities Lecture series at Pace University’s Continuing Education Program sponsored by Professor Sclafani Other adult / continuing education venues - For example, the author is tentatively scheduled for an LDVU presentation and book signing at Main Line School Night in Philadelphia as part of their Spring 2018 offerings – they mail a catalogue to 70,000 high income suburban Philadelphia residents (their Italian language classes are among their most popular) - The author is also tentatively