Goingreen. A collaborative platform for the excellences of Campania region

Indice
Vito Grassi, Preface
Gian Paolo Cesaretti, Introduction
Acknowledgment
Section 1. The Green Society: Theoretical Framework
Gian Paolo Cesaretti, Rosa Misso, Towards the Green Society
(Abstract; Well-being and its sustainability: towards new horizons for the society; Towards the Green Society; Stakeholders' action for sustainability; Strategic policies for the Green Society; Corporate System: a new entity between well-being sustainability and good examples; The Excellences System in the Green Society; References)
Safwat H. Shakir Hanna, Kendall T. Harris, Irvin W. Osborne-Lee, Gian Paolo Cesaretti, Rosa Misso, Magdy T. Khalil, Ecosystem and Reliability of Natural Capital Globally: an overview
(Abstract; Introduction; Relationship between Natural Resources, Goods and Services as Natural Capital; Importance of Green Buildings; Problems of Human Well-Being, Natural Resources and its Consumption and Sustainable Development; Natural Capital and Values of Ecosystems; Discussions; Conclusions; References)
Section 2. Green Society, Eco-Tourism and Eco-Building
Safwat H. Shakir Hanna, Best Practices in Green Economy for Sustainable Building and Sustainable Eco-Tourism in Texas and USA
(Abstract; Introduction; Issues of Sustainability and Renewability of Resources; Importance of Green Buildings; Importance of How the Green Buildings Affect Climate Change; For Business and Commercial Business Buildings; Residential Energy and Cost Analysis Methodology; Key Tools and Resources for commercial buildings; Reduction of Heat Island; Industrial Waste Materials Recycling; Ecotourism and Sustainable Development; Recommendations; Conclusions; References)
Francesca D'Alessandro, Environment, Society, and Economy: The Contribution of Architecture and Design, from Overseas realities to the Projects Executed in Campania Region
(Abstract; Architecture, Building and Sustainability: the Green Building; International Best Practices; Campania region towards a sustainable future; References)
Section 3. GOingREEN A Strategic Tool for the Green Society in Campania Region
George Tsekouropoulos, Zacharoula S. Andreopoulou, Rosa Misso, Green business, Integrated marketing communications and green marketing strategy for sustainability
(Abstract; The Good Manufacturing Practice GMP a comparative advantage; Environmental and Social Challenges; The new action in green economy; Strategies of competitive advantage obtainment; Green strategies; The three approaches of environmental strategy; The idea of green marketing; The importance and necessity of green marketing; Marketing Communications; Integrated Marketing Communications; Carriers to IMC; Integrated Marketing Communications IMC characteristics; The role of promotion as a strong IMC tool; References)
Zacharoula S. Andreopoulou, Design and implementation of Model Website for the promotion of GOingREEN Project for greener enterprises of Campania region
(Abstract; Introduction; Methods and Material; Results; Conclusions; References).