Book Marketing is Dead

How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts! This book will help you to... Avoid the common mistakes that kill book sales Set up an author platform quickly that will triple your results Use Social Media (like an expert) without being annoying Advertise for maximum impact (at the lowest cost) Make powerful friends online who can move thousands of books ??? Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. ??? If you're looking for a "Bestseller Campaign" but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime. UPDATE: Since I wrote this book at the end of 2013, I've learned a lot about book marketing. Book Marketing is Dead is mostly a response to spammy, annoying book marketing techniques that don't work anyway, but the majority of authors continue to use. Instead I offered something better: connect with real people, build relationships and provide value. A lot of the examples used in this book are old and I don't necessarily stand by them anymore. They seemed like a good idea at the time. I've found better and easy ways to market my books. But the theory behind this book is golden, and it's important, and too few other book-publishing gurus talk about it. There's actually a lot of "book promotion services" that offer exactly the kind of spammy marketing tactics I think are annoying (not to mention a waste of time). So I hope you'll reflect over the message of this book, but take the specific ideas with a grain of salt. I can't keep updating it indefinitely so I'm making it FREE - but check out my more recent books to get more recent book marketing strategies.