Ignite Culture

A Wall Street Journal Bestseller “Margaret is an expert in the field of culture change and development. Her work has helped thousands of people across companies heal trust, mend broken relationships, and create space for people to start working together more effectively. Her real stories and experiences combine with research to create an authentic and powerful resource. This is the book every leader needs to read!” —Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and NYT bestselling author Sometimes corporate leaders forget that businesses are human systems. Revenue, innovation, and growth are all generated by human beings. Employees left Corporate America in droves during The Great Resignation of 2021 and 2022—an important wakeup call. But even when companies try to “fix” or improve their culture, a whopping 85% of these efforts fail. Why is this statistic so dismal? Because you can’t put a bandage on a broken culture. As human systems, companies must heal or align from the inside out—one human at a time and starting at the top. The CEO and leadership team must do foundational work to understand what’s driving and shaping behaviors. Only when a culture is intentionally designed can it inspire people to fully engage in strategies and tactics that move the human system forward. What author Margaret Graziano proposes in Ignite Culture is a fundament shift in leadership’s approach to creating an intentional, healthy, high-performance organization. Offering a unique combination of experiential coaching, evidence-based leadership tools, and actionable strategies, Ignite Culture empowers business leaders with the wisdom and insights they need to reshape their company’s culture, increase employee engagement, and grow revenue in a supportive, high-performance environment.