Promophobia: Taking the Mystery Out of Promoting Crime Fiction

*AGATHA AWARD WINNER FOR BEST NON-FICTION!* *ANTHONY AWARD NOMINEE FOR BEST NON-FICTION!* AUTHOR OVERBOARD Publishing a book can be scary. Figuring out how to promote it can be straight-up frightening. When the seas of book promo make you feel adrift in unfriendly tides, keeping your head above water can be difficult. Enter PROMOPHOBIA, a collection of essays that just might save the life of your book. SINK OR SWIM Divided into categories: Identifying Your Niche, Book Community, Social Media, Online Promo, Publicity, Connecting with Readers, Going On Your Own or Participating with a Group, Events, and Thinking Outside the Box, PROMOPHOBIA will open your eyes to the opportunities around you. The contributing authors share their personal experiences about what's worked for them (and in a few humorous cases, what didn't) to provide a beacon. You're no longer in the dark. You're not swimming alone. If you've ever wondered if you could have done more for your latest book launch, then this book is for you. If you're tired of relying on the same old strategies release after release, then this book is for you. If you want to readjust your sails and angle for a fresh gust of wind to carry you farther on your writing journey, then this book is for you. A RISING TIDE LIFTS ALL BOATS This is not a how-to book. It's an anecdotal anthology of essays about seeing possibilities, building connections, believing in our work, making mistakes, totally f*ing up, and trying something new. It is a collection of stories told over smoothies at the gym or drinks at the bar, shared with the same spirit of community that infuses Sisters in Crime. The next time you find yourself swimming in dark promotional waters, read an essay or two from PROMOPHOBIA. Instead of drowning in fear, you'll find yourself saying, "I'm going to need a bigger book." -- ABOUT SISTERS IN CRIME Sisters in Crime is the premier crime writing association focused on equity and inclusion in our community and in publishing. Founded in 1986 to represent and advocate for women crime writers, we celebrate and honor this history with our name while we continue to work for all who share our commitment to and love for a vibrant, inclusive community. Our 4,500+ members enjoy access to tools to help them learn, grow, improve, thrive, and reinvent if necessary. They also gain a community of supportive fellow writers and readers, both peers to share the peaks and valleys of writing, and mentors to model the way forward.