SUMMARY - Content Chemistry: The Illustrated Handbook For Content Marketing By Andy Crestodina

This audiobook is narrated by a digital voice. By reading this summary, you will learn how to develop your business by creating powerful digital content. You will also learn : to master the basics of digital marketing in a few minutes; to optimize what you already have in place with the help of a few fundamentals; to better target your content, so that your offer is more visible and more consulted; to convince a prospect who visits your site to go further; what really works in terms of audience; tips on how to move up in Google search results easily; what are the essential tools that experts in the digital sector believe you need to know. Every entrepreneur knows that just because an idea is good or a product is successful, it doesn't sell. Large corporations have entire marketing teams to communicate and promote their brand. However, their strategies are based on simple principles and accessible tools. Andy Crestodina, Marketing Director of Orbit Media Studios, a web design and consulting agency, has been conducting research for decades on the precise characteristics of content that engage users. Whether you manage a company, a team or projects, you too can now learn what really makes a difference. What do you have to lose?