SUMMARY - Free: How Today’s Smartest Businesses Profit By Giving Something For Nothing By Chris Anderson

This audiobook is narrated by a digital voice. By reading this summary, you will discover that making your products or services free of charge can lead your business to success. You will also discover that : web-related technologies have shaped an economy where almost everything is accessible for free; it is possible to use free in thousands of different ways; scarcity and abundance determine our economic behavior; it's easier to go from 5 to 50 million euros than to charge users; free is more efficient when it is coupled with paying, especially with the freemium model; the physical and digital worlds do not obey the same principles of freemium. Every day, you come across free products without even noticing it. From samples distributed in the street to a simple Internet search, free is everywhere. Chris Anderson looks back on the advent of this movement, which is independent of any economic model. He focuses on understanding how a business can make money without charging its consumers. The question now arises: who pays for what? "Free" gives you the keys to adopt a free model, increase your customer database and your revenues. So, ready to bar your prices?