This is Smart Selling

Smart and Lazy Sell Like Crazy If you want to learn how to sell anything to anybody, doing only what really works and leaving the hassle to others, this book is for you. This concise guide focuses on proven concepts and tools any salesperson needs to achieve self-mastery and to develop and sharpen his selling skills. Von Manstein's Matrix, a tool to identity top performers devised by military genius Field Marshall Erich Von Meinstein, explains why clever and lazy is the way to go. Clever and lazy people think before they act, avoid unproductive things, focus on a few key priorities and know what not to do. Why would you waste your time learning the 365 ways to handle objections if mastering a handful will take care of 80% of the situations? Selling is about 7 Fundamentals: Self-image Goals Making appointments Building relationships Delivering persuasive presentations Handling objections Closing the deal This book presents a few very effective techniques for mastering each one of these Fundamentals. Whether you are just starting up in sales, are already a seasoned veteran, or lie somewhere in between, that's all you ever need to be successful in sales. This is definitively a must-have book for all salespeople. The author has over 30 years of sales and negotiation experience. A sought-after international sales consultant, the single most important thing that sets him at the top of his profession is his ability to produce measurable results for his clients. Do yourself a favor and read this book now!