Why You Spend : The Invisible Triggers That Control Your Financial Habits

Why You Spend: The Invisible Triggers That Control Your Financial Habits "Why do I keep spending when I know better?" If you've ever felt frustrated, ashamed, or confused by your own financial behavior, you're not alone, and you're not broken. You're human. And your spending habits aren't just about money. They're about identity, emotion, and invisible scripts you've been following for years. In Why You Spend, behavioral psychology meets real-world finance to expose the hidden forces that shape your financial life: childhood money beliefs, emotional triggers, social comparison, dopamine-driven marketing, and more. You'll discover how your brain reacts under stress, how retailers manipulate impulse, and why logic often loses to emotion in the heat of the moment. This book doesn't preach discipline, it teaches self-awareness. It offers powerful tools and mindset shifts to help you interrupt unconscious patterns, rewire your habits, and align your spending with your values. Whether you're digging out of debt, trying to save more, or simply craving peace with your money, this book will help you stop self-sabotaging and start making decisions from a place of clarity, intention, and power. Transform from a reactive spender into a mindful steward of your financial life, starting from the inside out.