#ADDAZERO - The Ultimate Guide to Sustainable Scale

At the start of 2021, there were 5.5 million micro/small businesses registered in the UK, making up 99.2% of the total registered UK businesses. Of these, 5.3 million are micro businesses (solopreneurs - up to a maximum of 5 members of staff), accounting for 95%of all businesses. These businesses account for 21% of employment and 14% of UK PLC turnover. So why do 20% of start-ups fail within the first 12 months, and almost 60% fail within the first three years? And finally, why is it that only 0.67% of SME businesses ever make it to recognised ScaleUp (defined as those which have grown their turnover or employment by more than 20% annually over a three-year period, has increased by more than one-third over the past five years' status? Following on from the Number two Bestseller—#ADDAZERO, The Ultimate Guide to Sustainable Scale: Establishing BaseCamp—Scale to Summit introduces another set of requirements and considerations across all eight elements of every holistic business to hit the accelerator competently and confidently and Scale up your business. From the mindset and motivation of scaleup business owners to establishing the right structure, systems, and processes. From building on the values and culture to managing your marketing. From finance, planning, and profits to benchmarking and retention. All whilst recruiting, retraining, and rewarding a growing team of superheroes.4 years of research, 3 years of testing, tweaking, amending, and re-testing. 18 months to write to bring you the Ultimate Guide to Sustainable Scale. A practical, educational, informative, step-by-step guide on building, managing and enjoying a rapid growth business.WARNING: Listening to this book will not suddenly make you a millionaire. But applying the lessons within will transform both you, what, where and how you do business! Have you got what it takes to #ADDAZERO?