Digital Marketing Collection

Turning your great idea into reality always feels like the most difficult step in getting your start-up off the ground -- until you realize that nobody beyond your family and close friends knows about your amazing product or service. This difficult lesson evades many aspiring entrepreneurs: The success of your startup is limited by the number of potential customers who know about it. Ideally, you’ll market your startup well before you’re open for business. And you need to spread the word quickly to gain customers. Remember that: “Short-term wins absolutely exist, but instead of spending time and money searching for them, early-stage companies should formulate repeatable, scalable marketing techniques.” In other words, your core marketing strategy shouldn’t be swinging for the fences and trying desperately to create a viral video. Rather, you should be focusing on the following basics to increase exposure in a sustainable way: define your brand, reach your audience and craft a SEO strategy. Any business project needs a good Online Marketing plan: this is one of the most important functions of business management. A business plan is what makes it possible to manage a company and, nowadays, Digital Marketing is a key element of the business plan. It identifies the best business opportunities for the company and describes how to achieve and maintain a competitive market position. It is a communication tool that combines all the elements of marketing in a coordinated action plan. It indicates who will do what, when, where and how to achieve the objectives set. Through this book, the reader will follow the development of an online marketing plan and see in detail the different steps of an Internet Marketing Project. You will learn: Tasks and solutions for the sub-areas - Video Marketing - Strategic Marketing - marketing research - Instagram Marketing - Youtube Marketing - Marketing organization and controlling