Il grande libro delle strategie. Le 50 idee strategiche più importanti di tutti i tempi

Introduzione
Breve storia della strategia
11 Igor Ansoff, Corporate Strategy (1965) - 12 Robert Baldock, The Last Days of the Giants? (2000) - 13 Shona Brown e Kathleen Eisenhardt, Competing on the Edge (1998) - 14 Frances Cairncross, The Death of Distance (1997) - 15 Manuel Castells, The Information Age: Economy, Society and Culture (1996, 1997, 1998) - 16 Alfred Chandler, Strategy and Structure (1962) - 17 James Collins e Jerry Porras, Built to Last (1994) - 18 Stan Davis e Christopher Meyer, Blur (1998) - 19 Larry Downes e Chunka Mui, Unleashing the Killer App (1998) - 10 Peter Drucker, The Age of Discontinuity (1969) - 11 Philip Evans e Thomas S. Wurster, Blown to Bits (2000) - 12 Charles Ferguson, High Stakes, No Prisoners (1999) - 13 Sumantra Ghoshal e Christopher Bartlett, The Individualized Corporation (1998) - 14 Arie de Geus, The Living Company (1997) - 15 Michael Goold, Andrew Campbell e Marcus Alexander, Corporate-Level Strategy (1994) - 16 Andrew Grove, Only the Paranoid Survive (1996) - 17 Gary Hamel e C.K. Prahalad, Competing for the Future (1994) - 18 Michael Hammer e James Champy, Reengineering the Corporation (1993) - 19 Charles Handy, The Age of Unreason (1989) - 20 Paul Hawken, Amory B. Lovins e L. Hunter Lovins, Natural Capitalism (1999) - 21 Robert Kaplan e David Norton, The Balanced Scorecard (1996) - 22 John Kay, Foundations of Corporate Success (1993) - 23 Kevin Kelly, New Rules for the New Economy (1998) - 24 Niccolò Machiavelli, Il principe (1513) - 25 Regis McKenna, Real Time (1997) - 26 Henry Mintzberg, The Rise and Fall of Strategic Planning (1994) - 27 Mary Modahl, Now or Never (2000) - 28 Geoffrey Moore, Crossing the Chasm (1991) - 29 Kenichi Ohmae, The Mind of the Strategist (1982) - 30 Richard Pascale e Anthony Athos, The Art of Japanese Management (1981) - 31 Richard Pascale, Managing on the Edge (1990) - 32 Tom Peters e Robert Waterman, In Search of Excellence (1982) - 33 Tom Petzinger, The New Pioneers (1999) - 34 B. Joseph Pine II e James H. Gilmore, The Experience Economy (1999) - 35 Michael Porter, Competitive Strategy (1980) - 36 Frederick Reichheld, The Loyalty Effect (1996) - 37 Jonas Ridderstråle e Kjell Nordström, Funky Business (2000) - 38 Peter Schwartz, The Art of the Long View (1991) - 39 Peter Senge, The Fifth Discipline (1990) - 40 Carl Shapiro e Hal R. Varian, Information Rules (1998) - 41 David Siegel, Futurize your Enterprise (1999) - 42 Thomas Stewart, Intellectual Capital (1997) - 43 Don Tapscott, Digital Capital (2000) - 44 Noel Tichy, Managing Strategic Change (1983) - 45 Alvin Toffler, The Third Wave (1980) - 46 Sun Tzu, L’arte della guerra (500 a.C.) - 47 Watts Wacker e Jim Taylor, con Howard Means, The 500 Year Delta (1997) - 48 Michael J. Wolf, The Entertainment Economy (1999) - 49 Walt Wriston, The Twilight of Sovereignty (1992) - 50 Shoshana Zuboff, In the Age of the Smart Machine (1988)
Coda: il futuro della strategia
Bibliografia commentata
Glossario di strategia
Indice analitico.