Revenue Operations: Managing Revenue Systems in Volatile Times

In Revenue Operations: Managing Revenue Systems in Volatile Times, veteran finance leader Hindol Datta reframes RevOps as the CFO's most important design surface for the next decade. Rather than treating revenue as a string of disconnected functions, he shows how to build and run an integrated revenue system that links strategy, GTM execution, finance, and data into a single flow. Drawing on three decades across manufacturing, digital marketing, logistics, gaming, medical devices, cybersecurity, and SaaS, Datta combines systems thinking, economics, and finance practice into a practical playbook for leaders who own the number. Inside, readers will find: • A clear blueprint for the modern revenue engine—from demand generation to renewals—through the lens of the CFO as "Chief Flow Officer." • Concrete guidance on revenue recognition, pricing, forecasting, RevOps org design, and the creation of a single source of truth. • Frameworks for aligning GTM, Finance, and Data, turning board targets into operating constraints and feedback loops that teams can actually run. • Case studies that show what happens when growth outpaces systems, and how to rebuild revenue operations without breaking the business. Written for CFOs, CEOs, CROs, RevOps leaders, and board members, this book offers both intellectual depth and operating discipline. It is a field manual for building resilient revenue systems in an era when capital is expensive, volatility is the norm, and growth must be durable, not theatrical.