Smart Beta ETF Investing

Your index funds are systematically overweighting the most expensive stocks in the market—but there's a better way to invest that costs almost nothing extra and requires no special expertise. Discover how to build a smarter investment portfolio that combines the low costs of index funds with systematic strategies proven to enhance long-term returns. Smart Beta ETF Investing demystifies factor investing and shows you exactly how to capture premiums from value, momentum, quality, and low volatility—without the high fees of active management. This practical guide takes you beyond traditional indexing with clear, actionable strategies for selecting and implementing smart beta ETFs. You'll learn which factors have the strongest historical evidence, how to combine them for optimal diversification, and most importantly, how to maintain discipline through inevitable market cycles. Each chapter includes real-world examples and hands-on exercises to help you design a portfolio tailored to your goals, risk tolerance, and time horizon. Whether you're frustrated with market-cap weighted indexes that overweight expensive stocks, seeking defensive strategies as you approach retirement, or simply want to make your portfolio work harder without constant trading, this book provides the knowledge and confidence to succeed. Written in straightforward language with zero jargon, it transforms decades of academic research into practical guidance you can implement immediately. The wealth you build over the next twenty years depends on the investment decisions you make today—get your copy now and start putting your money to work more intelligently.