Summary of Influence, New and Expanded

This audiobook is narrated by a digital voice. In this newly updated edition of his widely acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the foremost authority on influence and persuasion—unpacks the psychology behind why people say yes and how to apply these principles ethically in both professional and personal contexts. Through compelling stories and accessible examples, Cialdini makes this vital subject surprisingly approachable. With his guidance, you don't need a scientific background to harness the power of persuasion science. You'll explore Cialdini's Universal Principles of Influence, enhanced with fresh research and contemporary applications that will sharpen your persuasive abilities. Just as crucially, you'll discover how to protect yourself from manipulative influence tactics. While you may believe you already understand these principles, without grasping their nuances, you risk surrendering their power to others. Cialdini's Principles of Persuasion include Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity, and Unity—the newest addition to this edition. Mastering and ethically implementing these principles requires no financial investment and is remarkably straightforward. Grounded in Dr. Cialdini's 35 years of evidence-based, peer-reviewed research—including an intensive three-year field study examining what drives behavioral change—Influence serves as your comprehensive roadmap for ethically guiding others toward action.