Tourism Enterprise Handbook: Building Sustainable Businesses in Nigeria

Tourism in Nigeria is not just about infrastructure but about emotion, culture, and resilience. Learn how to build a business that doesn't just survive the Nigerian landscape but thrives in it. In a market defined by infrastructural volatility, trust gaps, and rapid change, passion alone is not enough. Many tourism entrepreneurs in Nigeria struggle not because they lack vision, but because they lack a framework that accounts for the unique psychological and operational realities of the region. How do you maintain world-class service when the power goes out? How do you build loyalty in a high-trust-deficit economy? This handbook is the definitive guide for the next generation of African hospitality leaders. Drawing on decades of experience (14 years in Nigeria) in business strategy and applied psychology, Bruce Prins offers a comprehensive framework that merges emotional intelligence with operational discipline. It is a field guide designed specifically for the Nigerian context, helping you navigate everything from community integration and staff psychology to revenue management and crisis resilience. What You Will Learn: The Psychology of Value. Understand why customers pay for meaning, not just amenities, and how to price your "emotional inventory." Operational Resilience. Master the art of "Preventive Maintenance" and learn how to create stability in a chaotic environment. The Nigerian Factor. Navigate specific challenges like infrastructural gaps, regulatory hurdles, and cultural nuances in staffing and service. Marketing and Trust. Learn how to bridge the "trust gap" and turn sceptical visitors into loyal advocates through consistency and authenticity. The Practical Toolkit. Access ready-to-use templates, including the Cost Commitment Map, Profit Allocation Wheel, and Experience Design Canvas. Whether you are a hotelier, a tour operator, a gallery owner, an event curator, or a policymaker, this book is your roadmap. Stop building for the moment. Start building for legacy. Read this handbook today and transform your business into an institution of trust, culture, and sustainable profit.