Tourism and Heritage: Shaping Sustainable and Innovative Futures

This book brings together multidisciplinary contributions from various academic and professional backgrounds, addressing the challenges and opportunities of sustainable tourism. It focuses on diverse themes such as the management of intangible cultural heritage, responsible practices in the tourism sector, and technological innovations, including artificial intelligence. This book provides a comprehensive view of the sector through a variety of perspectives, taking into account environmental, social, economic, and legal aspects. This diversity allows for the exploration of complex issues such as the sustainable management of natural resources, the protection of tourists' personal data in a digital context, and partnerships between tourism actors and local communities for the preservation of cultural heritage. One key issue explored is the growing role of technology, including reflections on the use of artificial intelligence in combating tourism-related cybercrime. The contributions come from authors affiliated with a wide range of institutions, representing internationally renowned organizations from regions as diverse as Europe (Belgium, Lithuania, Latvia, Hungary, France, Italy, Portugal, Spain), as well as Turkey, Africa (Morocco), and Asia (China). This geographic and institutional diversity enriches the discussion on sustainable practices and innovations in the tourism sector, integrating both local and global perspectives. The accessibility of public spaces and leisure services for tourists, as well as market segmentation, are also discussed. This book stands out for its interdisciplinary approach, combining theory and practice to provide researchers, tourism professionals, policymakers, and heritage managers with innovative tools and strategies. It offers concrete and ethical solutions for the development of sustainable tourism that respects the cultural and natural values of territories, while addressing contemporary demands for social and environmental responsibility.