Artificial Intelligence in Finance, Accounting and Business Administration: Applications and Challenges in the Romanian and Hungarian Context

This Open Access book explores the application of artificial intelligence across finance, accounting, and business administration in Romania and Hungary. It provides a comprehensive assessment of the current landscape, including collaboration networks, industry use cases, data analysis and visualization techniques, and future research directions. Emphasizing the regional context, it examines policy frameworks, ecosystem dynamics, and practical case studies from both countries. The first part of the book presents the state of the art in AI applications within finance, accounting, and business administration. It then analyzes the current state of the digital economy in Romania and Hungary, highlighting business transformations driven by AI integration. Finally, the book turns to future research perspectives, focusing on opportunities for universities and regional collaboration through AI initiatives in Central and Eastern Europe. This book was developed within the project titled E2U-AI (project Code: ROHU00120). This project is funded under the Interreg VI-A Romania-Hungary Programme. For more information regarding the programme please visit the official website: http://www.interreg-rohu.eu. Table of Contents: Chapter 1. State of the Art of Artificial Intelligence Application in Finance, Accounting and Business Administration in Romania and Hungary - Camelia Delcea, Liviu-Adrian Cotfas, Claudia-Diana Sabău-Popa Part I: Artificial Intelligence and the Digital Economy in Romania and Hungary Chapter 2. The Current State of The Digital Economy in Romania and Hungary - Claudia-Diana Sabău-Popa, Alexandra Bele, Monica Ariana Sim Chapter 3. Governmental Initiatives and EU-Funded Projects - Anca Otilia Dodescu, Laurențiu Droj Chapter 4. AI-Enabled Efficiency in Public Sector Processes – Pilot Pro-jects in Local Government - Olimpia Ban, Diana Perțicaș Chapter 5. The Entrepreneurial Tech Ecosystems and AI Potential - Elena Botezat, Anca Otilia Dodescu Chapter 6. The Romanian Labour Market and Its Response to Digital Transformation - Elena Botezat, Olimpia Ban Chapter 7. The Hungarian Labour Market and Its Response to Digital Transformation - Anita Kiss Part II: Artificial Intelligence Solutions for Romanian and Hungarian Companies’ Activities Chapter 8. AI-Driven Decision Making in Companies: Opportunities and Barriers - Diana Claudia Perțicaș Chapter 9. From Transaction Processor to Strategic Analyst: Empirical Insights into the Digital Remodelling of The Accounting Func-tion - Carmen Mihaela Scorțe, Diana Elisabeta Matica Chapter 10. AI in Digital Marketing: Local Platforms and Consumer Behaviour - Dorin Cristian Coita Chapter 11. Digital Transformation through AI in a Major Hungarian Bank - Dóra Gazdag-Kerezsi Chapter 12. AI-supported HR Management: Insights from Romanian and Hungarian Part III: Data Analysis and Visualisation in the AI Era - Gergő Tömöri, Elena Botezat Chapter 13. AI in Data Visualisation - Codruța Mare Chapter 14. AI in Data Analysis – A STATA Guide - Codruța Mare Chapter 15. Artificial Intelligence for Enhanced Integrated Reporting in Romania - Victoria Bogdan, Dorina-Nicoleta Popa Chapter 16. A Successful Romanian AI-based FinTech Startup - Claudia-Diana Sabău-Popa1, Alexandra Bele, Corneliu -Cristian Bențe Chapter 17. A Successful Hungarian AI-based FinTech Startup - Péter Bajnai, János Szenderák Part IV: Research Perspectives and Future Directions in Romania and Hungary Chapter 18. Opportunities for Applied Research in Collaboration with Romanian Universities - Alexandru Constăngioara Chapter 19. Opportunities for Applied Research in Collaboration with Hungarian Universities - Peter Lengyel Chapter 20. Regional Collaboration: AI Initiatives in Central and East-ern Europe - Dana -Simona Gherai, Luminița Rus Chapter 21. Human Capital Development: Academic Programs and Doc-toral Research In AI - István Füzesi Chapter 22. AI’s Future Directions in Human Capital Development, Aca-demic Progress and Doctoral Research - Alexandru Constăngioara