The Big Enough Company

Most of the accepted wisdom on how to build a small business advocates a one-size-fits-all approach. So-called experts - and sometimes just well-meaning friends - urge business owners to grow fast, be more profitable, and imitate other succesful start-ups. But too often, owners sacrifice their personal satisfaction in order to conform to unnecessary (and often unworkable) standards. Adelaide Lancaster and Amy Abrams have seen this problem for years when working with female business owners like themselves. Drawing on the true stories of one hundred entrepreneurs, Lancaster and Abrams guide readers through the principles that really matter when you work for yourself. They empower entrepreneurs to take charge of their businesses in a way that will help them succeed on their own terms. 'The Big Enough Company is loaded with invaluable tips, sound advice, hard-earned lessons, inspiring stories, and cautionary tales for women seeking to build a business they will love - and for men who want to know what's missing from traditional approaches to entrepreneurship.' Bo Burlingham, author of Small Giants 'They advocate savvy business solutions that would likely be anathema in the male-dominated corporate arena - e.g., sharing, cooperation, even friendship. Smashing the corporate paradigm is possible, and it never looked so rewarding and fun.' Kirkus Reviews 'Reading this book is like spending the day with a hundred inspirational women in one room.' Ellen Diamant, cofounder of Skip Hop, Inc.