Global Business Communication: Mastering International Business Interactions
Global Business Communication is a practical, accessible guide designed to help professionals navigate the increasingly interconnected world of international business. As communication becomes more global, understanding how culture, language, expectations, and context shape professional interactions is no longer optional—it is a core skill needed for success in any field. This guide provides the tools, insights, and strategies readers need to build confidence and clarity when communicating across borders. From the foundations of cultural intelligence (CQ) to the nuances of global etiquette, workplace expectations, and regional communication norms, this resource breaks down essential concepts in clear, structured sections. Whether engaging with clients in East Asia, collaborating with teams in Europe, or negotiating in the Middle East, readers gain the skills needed to adapt, lead, and respond effectively in multicultural settings. The guide also explores practical communication techniques for meetings, presentations, email correspondence, conflict management, and international teamwork. Real-world examples and actionable guidance help professionals strengthen rapport, avoid misunderstandings, and cultivate strong working relationships in any global environment. Perfect for business leaders, educators, trainers, expatriates, and anyone working with international partners, Global Business Communication serves as both an introduction and a continuing reference. It supports readers in developing a flexible, culturally aware communication style—one that enhances professionalism, mutual respect, and successful collaboration across cultures. Whether used as a standalone guide or as part of a broader communication series, this book equips readers with the skills needed to communicate with clarity, confidence, and cultural awareness in today's global business landscape.
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Anno edizione:2025
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Lingua:Inglese
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