Halal Tourism: Achieving Muslim-Friendly Tourism Destinations

As the global Muslim population continues to grow—projected to reach 2.2 billion by 2030—the demand for tourism services that align with Islamic values is rising in parallel. With Muslim travel spending expected to reach $225 billion by 2028, halal tourism has emerged as one of the fastest growing sectors in the global travel industry. This new volume addresses the rapid growth of Muslim-friendly travel and the increasing demand for tourism experiences aligned with Islamic principles, offering timely insights into this expanding global market and examining how tourism experiences can be thoughtfully designed to meet the religious, cultural, and lifestyle needs of Muslim travellers. Bringing together contributions from an international group of scholars and practitioners across India, Bangladesh, Türkiye, Malaysia, China, Morocco, Indonesia, Italy, and Uzbekistan, this volume presents a broad and multidisciplinary perspective on halal tourism. It investigates innovative business opportunities, the role of halal tourism within social ecosystem management, the relationship between halal hotel service quality and pricing, and the growing importance of digital platforms such as e-commerce in halal food markets. Additional chapters explore halal expos and fairs, as well as the potential of Muslim-friendly ecotourism to address broader global sustainability challenges. Combining theoretical insights with practical applications, this volume serves as a valuable resource for tourism professionals, researchers, and policymakers seeking to understand and engage with the expanding halal tourism market. It offers actionable perspectives for developing inclusive, culturally sensitive, and high-quality tourism services that meet the expectations of a diverse and growing global audience.