Love as a Change Strategy

In Love as a Change Strategy, the team behind the Wall Street Journal bestseller Love as a Business Strategy is back-with an urgent, deeply human follow-up. This isn't another dry playbook on change management. It's a wake-up call for leaders who are tired of fear-fueled cultures, toxic "transformation," and surface-level solutions. The truth? Most change fails because people resist what they don't trust-and leaders aren't willing to change themselves first. That's where this book begins. Part memoir, part practical guide, and part leadership journey, Love as a Change Strategy takes listeners inside one company's brutally honest transformation story. Through powerful storytelling and actionable tools, the authors reveal what happens when you lead change from a place of love-not fear. Inside, you'll discover why most change efforts collapse-and how to fix them; real stories of failure, ego, and redemption from the authors' own leadership team; a people-first framework to lead adaptive change in any organization; the change principles that build trust, accountability, and forward momentum; and how to confront resistance, navigate chaos, and make love your change strategy.