Mastering Google Local Services Ads for Small Business: How to Rank Higher, Get Verified Leads, and Turn Every Call Into a Paying Customer

Want leads? Not just clicks — real, ready-to-book customers? Learn how to make Google's Local Service Ads work for you. Mastering LSA (Even If You Have No Idea What You're Doing) is your no-fluff, plain-English guide to running profitable, low-maintenance Local Service Ads — without blowing your budget, guessing at strategy, or waiting months for results. Whether you're a local business owner, solo operator, or managing ads for clients, this book gives you the step-by-step tools to finally unlock LSA's full power. Inside, you'll learn how to set up your profile the right way (most people screw this up), how to rank higher in LSA results, and how to get more quality leads without spending more. You'll also discover how to troubleshoot disapprovals, deal with fake leads, manage budget caps, and scale your campaigns without burning out. This isn't generic "Google Ads" advice. This is a deep dive into Local Service Ads — specifically built for service-based pros like plumbers, roofers, realtors, cleaners, contractors, and consultants. If you're tired of paying for clicks that don't convert, LSA is your secret weapon — and this book shows you how to wield it. You'll also learn how to automate follow-ups, track ROI, deal with Google's support black hole, and get reviews that push your ranking higher. And best of all, you'll walk away knowing how to consistently bring in new leads — even if you've never touched digital ads before.