Nice Logo. Now What?

This audiobook is narrated by a digital voice. You've got a logo you're proud of. Now what? The social media post is due tomorrow. The printer wants to know which file to use. Someone has already stretched the logo to fit a banner. The logo hasn't changed, but the decisions around it keep multiplying. Nice Logo. Now What? is a practical guide for small business owners and anyone looking after a brand alongside everything else. In plain language, it walks you through the everyday decisions that make a brand recognisable: Explain your offer in two clear sentences Find a voice that sounds like you, even when someone else is writing Test your logo where you actually use it, from profile pictures to packing labels Choose colours and type that are easy to read on screen and in print Brief designers and suppliers, give useful feedback and check proofs Write a short brand guide that other people can follow Check your name and logo are yours to use before you invest in them You'll follow Little Table, a small business, from a messy set of materials to a finished brand guide, and see the same steps applied to a service business. Then put it into practice with sixteen hands-on workshops, five worksheets and a quick-start page for when you're short on time. There's also a section on branding in Brunei and the region, covering two-language materials, Jawi on signboards, forms of address and halal marks. Written by Sideq Naim, a communications and design professional based in Brunei Darussalam with over fifteen years of experience in design and corporate communications.