Optimize

This book integrates social media, search engine optimization, and content marketing to create a more targeted and direct approach to online marketing, providing a practical model for companies, large and small, to create successful and scalable digital marketing programs. The world of SEO, social media, and content marketing can be overwhelming, but Optimize helps businesses attract, engage, and retain more customers in a way that makes sense: by mastering the ability to identify and accommodate customer information discovery and consumption behaviors. Readers will learn to incorporate key optimization principles thereby increasing their ability to acquire and engage relevant customers online. The book includes insights on how to Create a blueprint for integrated search, social, and content marketing strategies Determine which strategies provide the best results for your company Implement optimized social media marketing programs that get the best results Measure the business impact of a holistic social SEO program Optimize offers a time-tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.