The Persuasion Code

Most e-commerce books teach you how to trick the algorithm. This one teaches you how to speak fluently to the only algorithm that has never changed: the human brain. In The Persuasion Code, Phyo Wai Aung hands you the exact psychological playbook he's used for over a decade to help one-person stores and seven-figure brands turn hesitant scrollers into loyal, repeat buyers — without ever resorting to dark patterns or sleazy tactics. You'll discover why a "perfect" website can kill trust in three seconds flat… and how one deliberate, human imperfection can double your sales almost overnight. You'll learn to wield AI not as a shortcut, but as the most powerful empathy engine ever built — uncovering desires your customers can't even articulate. You'll master the subtle, cross-cultural differences that separate Western impulse buyers from Eastern relationship buyers — the hidden reason most global brands leave money on the table. And you'll walk away with a complete 7-step framework that makes buying feel like the natural, joyful conclusion of a conversation — not a high-pressure sales pitch. Inside this book, you get more than theory. You get the exact tools that actually move the needle: • The 3-Second Trust Test checklist • Ready-to-use AI prompts that do the deep customer research for you • Plug-and-play ethical persuasion templates • The full "Buy Button" diagnostic toolkit (printable, battle-tested, yours forever) This isn't another rehash of Cialdini with a Shopify screenshot thrown in. This is the operating system for ethical, brain-aware e-commerce in the AI era. If you're tired of burning ad spend on visitors who bounce, if you want a brand people trust enough to buy from again and again, if you believe selling can actually be an act of service — then this book is your unfair advantage. Stop guessing what might work. Start knowing what it does.