Sustainability Advantage, The

This audiobook is narrated by a digital voice. "This book is refreshingly practical and immediately applicable, giving leaders the tools to turn values into everyday behaviours that actually stick and create real, lasting change.” - Stephen “Shed” Shedletzky, author of Speak-Up Culture: When Leaders Truly Listen, People Step Up What if the real key to sustainability in construction has nothing to do with new materials, technologies or government policies? The truth is, lasting change doesn’t start with regulations or reports. It starts with people – and with understanding human behaviour. In The Sustainability Advantage, Darren Evans reveals how behaviour design can transform the way we plan, design and build. Drawing on decades of experience leading an expert consultancy – and his training as one of BJ Fogg’s certified Behavior Design experts – Darren shows how to make sustainable choices simple, natural and inevitable. Inside, you’ll discover: How to apply the Fogg Behavior Model to construction and create developments that truly last. Why boosting ability – not piling on more information – is the hidden driver of change. Practical ways to unlock ability for yourself, your team and your projects. Steps you can take today to lead with confidence in a sector weighed down by bureaucracy and outdated processes. If you care about building a future that works – for people, for communities and for the planet – this book will give you the clarity and tools to move forward. It will show you how to shift from feeling stuck to leading the change. The Sustainability Advantage isn’t about doing more of the same. It’s about unlocking the power of human behaviour to finally make sustainability easier to achieve – and harder to ignore.