The Tech-Media Hybrid: Google's News Ambition

Google is typically thought of as a tech giant and the world’s largest search engine, but it was also among the first tech companies to invest in news. After 9/11, the company recognized the economic and social value of up-to-the-minute information and began to incorporate news into its business. Google News—built on automation, algorithms, aggregation, and the unbundling and rebundling of news—and Google’s other news-related initiatives went on to play a major role in shaping the information ecosystem of the twenty-first century. In The Tech-Media Hybrid, Qun Wang examines Google’s engagement with news across more than two decades, tracing the company’s complicated relationship with the news industry. She shows how Google developed a push-and-pull relationship with the media sector, boosting its visibility while also competing against it and establishing new norms. What the company calls the “Google way” of experiencing news has exerted a profound influence on traditional media; Google’s news ambitions, in turn, have been shaped by the global news industry’s actions and reactions at every step. Shedding new light on the vast transformations of the past quarter century, this multimethod interdisciplinary book also offers insight into how the news environment might evolve in the era of AI.