Think Like a Creator

Think content creators are just ‘people who make videos’? Wrong. They’re billion-dollar businesses in the making. From Mr Beast and Emma Chamberlain to the Sidemen and PewDiePie, the kids who started filming in their bedrooms are building companies that will one day outgrow Apple, Amazon, and probably the Illuminati. And what separates them? Not talent. Not luck. It’s a mindset and at its centre is the ability to: Start without waiting for permission (because let’s be honest, no one’s handing it out). Adapt to trends while staying authentic (aka not turning into a cringe corporate bot). Ignore outdated business rules and build straight to audience. Collaborate, innovate, and outwork everyone. From one of the industry’s most respected insider, the manager of The Sidemen Jordan Schwarzenberger, this book breaks all of it down. The stories, the strategies, the blueprint. Think Like a Creators shows you exactly how to apply that thinking to build something massive, whether you’re a brand, a business, or just someone trying to stand out. Because the reality is traditional business is dead. The future belongs to those who think like creators. Published by FlightStory Books. © Jordan Schwarzenberger 2027 (P) Penguin Audio 2027