The 9% Edge

91% of small and medium sized businesses fail in the first 10 years. What is the other 9% doing to succeed? The 9% Edge is a highly practical guide to entrepreneurship and taking your business to the next level, no matter where you currently are in your build. Developed from extensive research on businesses and their founders, combined with the real-world, firsthand experience of author Candy Valentino, this book breaks down the core principles and concepts that are essential to bridging the knowledge gap between different stages of a build, and contains a wealth of tools and strategies, explained in plain English, that can be put into practice as soon as today. In this book, listeners will learn about: ? Expanding your customer base, strategically reducing costs without compromise, and measuring and evaluating critical revenue drivers ? Making data-driven decisions, implementing strategic financial and metric changes, and always moving forward with intention ? Achieving organizational transformation through revamping a marketing strategy, optimizing operational efficiencies, and restructuring finances