Amplify

A blueprint for boosting your activism and building support for the causes you care about, featuring fan-building tactics from the music industry and the voices of today’s most passionate change-makers “This book shines a light on a wealth of new strategies to help reach people in ways that are both authentic and resonant.”—John Kerry From stadium acts to indie singer-songwriters, musicians have pioneered ways of sparking passion, building awareness, and catalyzing engagement. Now imagine if social movements—from the fight to protect the planet to campaigns promoting global health or LGBTQIA+ rights—had the same fervent support as your favorite artists. Adam Met, climate advocate, educator, and member of the multiplatinum band AJR, gained firsthand experience growing an audience from the ground up as the band progressed from playing in living rooms to selling out arenas. With award-winning journalist Heather Landy, Met shows how to apply fan-building strategies to social movements in exciting, inventive ways. Amplify is a playbook for developing passionate supporters (i.e., fans) utilizing the art and science of engagement, collaboration, and authentic connection, with tactics that will inspire people to carry your message to the world and spur others to act. This movement-building manifesto includes cutting-edge research and strategies from today’s most effective organizers, engagers, and thinkers, including extensive interviews with • Adam Grant (Wharton professor) • Christiana Figueres (Paris Climate Agreement architect) • Andrew Yang (former U.S. presidential candidate) • David Hogg (March for Our Lives co-founder) • Chi Ossé (youngest-ever NYC council member) • Sue Doster (NYC Pride co-chair) • Glenn Beck (conservative commentator) • Jim Gaffigan (comedian) • Bill Nye (scientist and entertainer) • Ben Folds (musician) • Jamie Drummond (ONE Campaign co-founder) • Enongo Lumumba-Kasongo (hip-hop scholar) • Wendy Laister (Duran Duran manager) • Clyde Lawrence and Jordan Cohen (of the band Lawrence) • MAX (musician) • Sam Hollander (songwriter) • Astro Teller (co-founder of Alphabet’s X division) Read by the author and featuring appearances by Maxwell Frost, David Hogg, Andrew Yang, Jack Met, Ryan Met, Ben Folds, Mark Barden, Jordan Cohen, Christiana Figueres, Steve Greenberg, Nicole Hockley, Sam Hollander, Clyde Lawrence, Enongo Lumumba-Kasongo, Efren Olivares, Chi Ossé, and Mel Spiegel; with additional narration by Hollis McCarthy, Sean Kenin Elias-Reyes, Sean Patrick Hopkins, Dominique Salvacion, and Oliver Wyman