Bootstrapped Marketing

Do you have a great business idea but almost no marketing budget? Competing against big companies with deep pockets can feel impossible—but it doesn’t have to be. *Bootstrapped Marketing* shows you how to turn financial constraints into your greatest advantage. Instead of wasting money on flashy campaigns, you’ll learn to leverage creativity, resourcefulness, and proven low-cost strategies to grow your business from the ground up. Inside, you’ll discover how to find your ideal customers, attract them authentically, and build a loyal community without spending a fortune. Learn the guerrilla marketing mindset that helps small businesses outmaneuver big players, plus practical tactics you can apply immediately. What you’ll learn: - Identify and connect with your target audience on a shoestring budget - Build powerful networks and relationships without expensive events - Create compelling content with free or affordable tools - Repurpose content to maximize reach across multiple platforms - Gain visibility with guerrilla PR hacks and micro-budget ads that work - Optimize your website for conversions and customer trust - Automate repetitive tasks using free and freemium tools - Increase revenue through simple upsell and cross-sell strategies - Track ROI effectively with accessible, low-cost analytics Kael Lawson, a seasoned entrepreneur, combines real-world experience with actionable tactics that any business owner can use—no fluff, no hype, just strategies that work. If you’re ready to stop letting a lack of funds hold you back, this book is your roadmap. With *Bootstrapped Marketing*, you’ll discover that resourcefulness is the new competitive edge.