Content Marketing

The book focuses on a strategic approach to brand building and using online platforms to your benefit. Learn how to master your website, blog, social network profiles and YouTube channels with this unique book. It will help you to understand the essence of branding and the difference between marketing and branding. You will learn how to get started, whether you would like to do this on the side or as your new career choice as well as how to find your first job, working with a variety of clients, learning how to craft quality content that your clients will enjoy and some of the best tips to help you plan a sustainable strategy for long-term success. Brand building is essential for today’s companies. No matter if it is a big brand, or a less known, but every product has to have its customers and consumers. Also, every person who became a brand has to have a fan-base to go by the name of a brand. This book is helpful to marketers, bloggers, entrepreneurs, and anyone with interests to be aware of what exactly is copywriting and how to excel in this line of work. Users of the professional guidelines for copywriting can get the most excellent support to write a copy to sell products or services online for profits. This Book covers What Is Branding? The Benefits of Building a Captivating Brand The Fundamentals for Building Your Brand Tips on How to Create and Maintain your Personal Brand Building a Brand The Impact of SEO in Your Branding Efforts The Traits of Successful Brands Branding Your Business with Social Media Effective Branding Techniques that attract customers Reasons Why Personal Brands Fade Basics of copywriting Qualities of a Copywriter