Crisis Compass: How to Communicate When It Matters Most

Crisis is inevitable. Chaos is not. Every organization will face a crisis—whether it’s an executive scandal, a cybersecurity breach, workplace violence, or a PR disaster. The difference between brands that survive and those that collapse is simple: The ones that prepare, win. In Crisis Compass, crisis communications expert Michele Ehrhart pulls back the curtain on what truly separates effective leaders from those who crack under pressure. Drawing on decades of high-stakes experience—including managing crises for one of the world’s largest global corporations—Ehrhart delivers a practical, no-nonsense road map for leaders, PR professionals, and executives who want to stay ahead of the storm. Inside, you’ll learn: the fatal flaws in crisis plans—why most organizations fail when it matters most; crisis drills and rehearsals—the real reason your team thinks it’s ready (but isn’t); the 24-hour rule—how to control the narrative before the crisis controls you; silence vs. speed—why sometimes, saying nothing is the smartest move; social media strategy—how to handle misinformation, leaks, and public panic; and what comes after the fire—post-crisis strategies to rebuild trust and reputation. Using compelling, real-world case studies—including firsthand experience from corporate crises that made global headlines—Ehrhart gives leaders the exact strategies they need to think, respond, and lead under pressure. Whether you’re a business executive, PR strategist, or crisis communicator, Crisis Compass will transform the way you approach high-stakes moments.