Embedded Analytics: Integrating Analysis with the Business Workflow

Embedded Analytics is one of the hottest trends in business intelligence right now. It's being used in multiple ways to improve decision making, provide faster insights, gain competitive advantages and grow revenue. Over the last 10 years, data analytics and data visualization have become essential components of an enterprise information strategy. Nevertheless, despite this recognition, the adoption of data analytics has remained remarkably static - perhaps reaching no more than thirty percent of potential users. This book explores the most important techniques for taking that adoption further: embedding analytics into the workflow of our everyday operations.