The Four Greatest Coaching Conversations: **LONGLISTED FOR CMI MANAGEMENT BOOK OF THE YEAR**

Longlisted for Management Book of the Year 2021 Forbes #1 Book to Help You Improve Your Performance at Work Based on data and insights from over 100k virtual and in-person coaching conversations conducted by the talented coaches of global coaching company, BTS Coach, comes the first book to take BTS Coach's evidence-based coaching process to a mass audience. In a concise, easy-to-understand manner, readers will discover 4 mindsets - Be, Relate, Think, and Inspire - that are most critical for individuals to experience deep, meaningful change, along with the process and tools for sparking their own powerful conversations to get the best out of themselves and those around them.