Frog Form Follows Emotion (The Cutting Edge) di Fay Sweet

Frog Form Follows Emotion (The Cutting Edge) Di Fay Sweet Editore: Thames & Hudson Ltd Lingua: English Numero di pagine: 64 Formato: Copertina rigida Isbn-10: 0500019177 Isbn-13: 9780500019177 Data di pubblicazione: 10/05/1999 Descrizione del libro Form follows emotion is the mantra of Frog’s founder, Hartmut Essinger. The words are hardly unexpected from the man who was responsible for the Apple Mac’s revolutionary user-friendly styling and was a leading light in the invention of curvy, biomorphic product design. Founded in Germany’s Black Forest in 1969, Frog is now a creative global network designing products, corporate identities and new media for a vast range of international clients including Disney, Levis, Lufthansa and the San Francisco Museum of Modern Art. This work looks at the creative process behind a wide range of innovative and highly successful designs.