From Project Culture To Product Culture

From Project Culture to Product Culture by Dr. Hakan Tetik Most organizations don't fail because of poor strategy — they fail because their culture is still designed for yesterday. From Project Culture to Product Culture is a practical roadmap for leaders and teams who want to shift from output-based thinking to outcome-driven impact. Dr. Hakan Tetik distills decades of consulting and leadership experience into a clear framework for organizations ready to reinvent how they work, think, and deliver value. With a focus on agility, systems thinking, and customer-centricity, he reveals how to build teams that don't just complete tasks — they create meaningful, measurable results. Inside, you'll learn how to: Redefine success from project delivery to product value. Build a culture of experimentation, ownership, and feedback. Apply agile principles to align strategy with customer outcomes. Foster cross-functional collaboration and shared accountability. Transition leadership mindsets from control to empowerment. Whether you're leading a digital transformation, scaling a tech organization, or evolving corporate mindsets, this book helps bridge the gap between doing work and creating impact. Approximate length: 110 pages