How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

As a first-year design student, How to Use Graphic Design to Sell Things by Michael Bierut is a great book. It’s not just a showcase of his work (with a lot of inspirational images), but also a guide filled with honest, down-to-earth advice that feels truly relevant when you’re starting out and facing all the fears and doubts about the future. Bierut shares the real, sometimes messy, often exciting journey of what it means to be a designer. He talks about client relationships, the importance of clear communication, and the role of persistence and curiosity, always with humor and humility. I especially appreciated how he speaks indirectly to young designers, almost like a mentor, telling us what we really need to hear — that it’s okay to be scared, and that experience and growth come with time. The balance between practical advice and personal storytelling made the book feel very human. It wasn't just about “how to succeed” in design, but how to stay inspired, solve problems creatively, and connect with people through your work. I would definitely recommend this book to anyone starting their journey in design. It’s a reminder that great design isn’t magic: it’s about observation, hard work, passion and a lot of tries.

Libro realizzato molto bene, fonte di numerosi spunti. Attraverso esempi di alto livello Michael Bierut racconta e spiega il come e il perché dei suoi lavori. Gli esempi, che vanno dalla creazione di loghi, a copertine di libri, raccontano non solo il lavoro del designer, ma presentano importanti lezioni e consigli per realizzare grafiche migliori. gli esempi vengono analizzati e mostrati anche nei loro utilizzi pratici.