Innovation, Product Development and Commercialization

To succeed in the 21st century, firms must integrate their business, market, technology, and resource strategies into a holistic product approach and match technological innovation to market opportunities. "Innovation, Product Development and Commercialization" uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match technological advances to newly emerging market opportunities. It also shows how to manage portfolios of technologies and products for market leadership, and presents real case studies of businesses that embody these principles for success and continued improvement.Key FeaturesDescribes commercialization of innovation and new products in fast-paced, high-tech markets and matching technological innovation to market opportunitiesDetails how to manage portfolios of technologies and products for market leadershipShows how to integrate business, market, technology and resource strategies for optimal product development decisions and global commercialization successIncludes proven and state-of-the-art best practices in executing new product development projects, including R&D and marketing, design and process engineering, quality, leadership and management concepts, and organizational structuresProvides numerous case studies of business-to-business and high-tech products and markets that embody managerial challenges in a new product development environment