Introduction to Sport Administration

Introduction to Sport Management is the ideal text to prepare students for the sports industry. By offering perspectives from various authors within and outside the industry, students will gain a comprehensive understanding of the nature of the sports business. A host of practical skills such as proper techniques of social networking with the media, globalization of sport, and exploring different career outlets are presented alongside insightful readings to help students paint a picture of the industry. This text is perfect for any introductory course that helps students embark on their sports management career.