Open Up!

Leadership is forged in the fire of vulnerability. Born of the first IVF babies in the U.S., Jenny Hoffmann entered the world as a symbol of scientific possibility. Years later, with a PhD in Bioengineering and a pioneering role in Med Tech innovation, she found herself confronting a health crisis that tested everything she thought she knew. Her deeply personal journey through the intersections of science, business, leadership, and purpose form the foundation of Open Up! From surgical suites to boardrooms, horseback trails to hospital rooms, Jenny shares her path toward resilience, authenticity, and inner strength. Open Up! Is an invitation to rise—not in spite of your story, but because of it. YOU'LL DISCOVER: How to see life through a lens of growth and meaning The lessons in resilience gained from medicine and motherhood A framework for Open Leadership through empowerment and empathy Insights for creating connection and community This is a guide for anyone ready to lead from a place of wholeness, to build trust without losing their voice, and to turn personal challenges into collective Growth for Good. Open Up! Is more than a story. It's a movement. It's a map. It's your permission to lead with heart—and win. You'll love this insightful look at leadership, because the stories will resonate and stay with you for years.