Rank, Ring, Repeat: A practical SEO guide for local business owners

You don't need theory. You need calls. I wrote this for local owners who want a clear path to show up in Google Maps and organic search, then turn visitors into booked jobs. Here's the order of operations you'll follow: Google Business Profile: categories, services, photos, and the small edits that move you to the short list. Money pages: a phone-first layout, one offer, and proof that answers "Why you?" in seconds. Internal links: a simple loop that guides people to your best pages without hiding the contact button. Reviews: what to ask for, when to ask, and how to show them so they build trust. Content that earns clicks: short answers to real questions customers ask before they call. Links and citations: how to get the ones that count, clean up bad records, and ignore the noise. Multi-location basics: what belongs on each location page and how to avoid copy-paste junk. Programmatic guardrails: scale pages without tripping quality filters. You'll also get a 90-day plan with weekly steps, quick win checklists, and snapshots from real businesses. The tone is plain English. Short paragraphs, clear headings, and screenshots you can copy from. This book is for you if: You own a local service company and want something you can execute between jobs. You've tried blog sprawl and "SEO tricks" that never led to calls. You want a plan you can give to a teammate or an agency and hold them to it. What you won't get: fluff, filler, or vague promises. No long theory chapters. No chasing shiny features that vanish next month. Just the steps that keep producing calls. About the author: I help local businesses grow with clear, repeatable SEO. I focus on plain language, strong service pages, and proof that earns trust. Open the book, choose the Busy Owner path, and start with your first three wins this week.