Researching and Analysing Business: Research Methods in Practice

• A uniquely practical and comprehensive and guide to the full spectrum of Research Methods applied to Business and Management. • It is rich in examples, data sets, practical exercises, easy-to-follow slides, and a glossary, helping readers understand and apply research approaches, as well as assess the strengths and weaknesses of each method. • Competing texts are very theory heavy, whilst this combines both theoretical grounding with practical application. • Suitable for use on core Research Methods modules globally.