Secrets of Attorney Marketing Law School Dares Not Teach

I have a confession to make. I didn't write a single word of this book back in 2013, 2017, 2022, and now 2025. And no, I didn’t use “AI” to write this 4th edition you’re now reading. Instead of using a ghostwriter or writing the book myself, I spoke the content over a period of 15+ hours - I sat in front of my computer, used summary notes, spoke to the screen, recorded my voice, and had it transcribed. I then edited, taking out the “um’s”, and the “uh’s”, and corrected the grammar of my spoken sentences. That’s how I spoke, not wrote this book. Later I’ll show you how and why ‘speaking a book’ (as opposed to “old fashioned writing”) is a profitable breakthrough you can use in your own law practice. Even in mid-2025 (when this 4th edition went to print), I didn’t use a lick of AI – it’s all my own words and thoughts. Background: Richard Jacobs, Attorney Marketing Expert with Speakeasy Authority Marketing, Inc. My name is Richard Jacobs, and I’ve been doing online and offline marketing for over 1,700 attorneys for the past 15 ½ years in Criminal Defense, Personal Injury, Family Law, Real Estate, Bankruptcy, Immigration, Civil Law, Estate Planning, Social Security / Disability, and more (19 practice areas total). As you can see by the testimonials in this book and on www.SpeakeasyMarketingInc.com, we have tremendous depth of knowledge and longevity in working with small law firms like yours. We’ve gotten real results for real attorneys. Real means consistent, week in and week out, retainer-paying clients for our attorney clients. Anyone reading is welcome to call these guys and gals and ask about Speakeasy’s work. They’ll give you an honest assessment.