SUMMARY - The E-Myth Revisited: Why Most Small Businesses Don’t Work And What To Do About It By Michael E. Gerber

This audiobook is narrated by a digital voice. By reading this summary, you will discover the secrets of a small business that works, and understand why so many startups fail. You will also discover that : working hard and being an efficient technician is not enough to build a viable business; a business needs a vision, clear goals and a rigorously defined method to achieve them; the franchise model, where every business is anchored in a clearly codified concept and operation, is a reference example; the core of a company's offering is not the product it seeks to sell, but the experience or benefit it offers to the customer; a business should not represent the center of its creator's universe, but a means to achieve the life he desires and a reflection of the values that animate it. Of the number of businesses that are being set up every day, many do not manage to survive. Yet many are based on interesting ideas and carried by competent and determined people. Unfortunately, their idea of entrepreneurship is sometimes inadequate. A good product and a lot of work is not enough to succeed. A company must be built as a true concept, which requires vision and method.