Switched On

The Moog synthesizer "bent the course of music forever" Rolling Stone declared. Bob Moog, the man who did that bending, was a lovable geek with Einstein hair and pocket protectors. He walked into history in 1964 when his homemade contraption unexpectedly became a sensation—suddenly everyone wanted a Moog. The Moog's gamechanging sounds saturated sixties counterculture and burst into the disco party in the seventies to set off the electronic dance music movement. Bob had singlehandedly founded the synth industry and became a star. But he was also going broke. He struggled to hang on to his inventions, his business, and his very name. Bob's story upends our notions of success and wealth, showing that the two don't always go together. In Switched On, author Albert Glinsky draws on exclusive access to Bob Moog's personal archives and his probing interviews with Bob's family and a multitude of associates, for this first complete biography of the man and his work. Switched On takes listeners on a rollercoaster ride at turns triumphant, heartbreaking, and frequently laugh out loud absurd—a nuanced trip through the world of this legendary inventor who altered the course of music.