T-Shirts and Suits: A Guide to the Business of Creativity

Successful creative enterprises integrate creativity and business. T-Shirts and Suits offers an approach which brings together both creative passion and business best practice. Written in an engaging and jargon-free style, the book offers inspiration and appropriate advice for all those involved in running or setting up a creative business. Marketing, intellectual property, finance, competition, leadership - and more - are included in this guide. Examples of best practice are described in 11 "Ideas in Action" sections featuring a range of creative businesses and organizations. The book condenses over twenty years’ experience of working in creative enterprises, combined with learning from clients and from business school. This creative entrepreneur book is a creative industries guide written especially for creative businesses and cultural enterprises by an experienced specialist creative industries consultant with a background in the creative and digital sector. This well-designed and attractive creative enterprise toolkit provides information about marketing, financial management, raising finance, limited companies, organisational structures, copyright, trade marks, patents, leading people, personnel management, business planning, business growth, strategic marketing, viral marketing, competitive advantage, business strategies, success, profitability, licensing income, business feasibility, project management, quality, forces of competition, market segmentation, strategic focus, saying no, intellectual property rights, internal analysis, environmental analysis, pareto analysis, continuing professional development, and much more. This book has been translated and published in several countries. This creative entrepreneurship book addresses creative business setup, business growth and is relevant to creative businesses at all stages of development. It’s a creative business guide for all creative entrepreneurs to read and use.