Understanding Communication

Understanding Communication: Concepts, Contexts and Contemporary Practicesedited by Prof Dahiya offers a comprehensive exploration into the multifaceted dimensions of communication, from its historical roots to its contemporary dynamics and future possibilities. The book’s structured sections are designed to guide readers through foundational principles, sociological frameworks, theoretical paradigms, contemporary communication dynamics, specialized areas, and the transformative influence of emerging technologies in communication. Divided into six sections, it begins with an engaging introduction that sets the stage. The section on Fundamentals of Communication, explores the evolution of communication from the prehistoric era to the digital age. Further, it unpacks the essential concepts and processes, and understand the role of medium, signs, and language in shaping human interaction. The next section on Sociology of Communication delves into the intricate relationship between communication, society, and media. It analyzes the dynamics between media and audience, and examine communication within various sociological contexts. The Models and Theories of Communication and Mass Communication section navigates Western and Indian perspectives, contrasting models and ideologies. It provides scholars with insights into comparative analyses and enhances their understanding of mass communication and the intersection of communication behaviour and social psychology. Contemporary Communication Dynamics highlights effective communication techniques, the art of listening, and the significance of oral traditions. It also explores the intersection of communication behaviour and social psychology. The book then caters to the specialized areas of Communication and addresses government, strategic, diplomatic, political, business, and organizational communication. Readers will learn the nuances of developing messages, corporate communication, and navigating intercultural contexts while adhering to ethics and law. Finally, the last section on Communication and Emerging Technologies explores the impact of digital communication, multimedia convergence, AI, and emerging technologies. It concludes with an insightful look at the future challenges and opportunities in the ever-evolving landscape of communication. It is an indispensable resource for students, scholars, academicians, professionals, and anyone keen on mastering the art and science of communication.