The Viking Code

Harness the power of Norwegian cultural wisdom to improve your life and change the world In The Viking Code: The Art and Science of Norwegian Success, economic philosopher, entrepreneur, investor, and former competitive athlete Anders Indset reveals how Norwegian performance athletes and other successful figures use ingrained cultural values to achieve outsized influence on the world stage, as well as how we all can learn from and apply this cultural wisdom to create a better world in the future. Moving far past stories of barbaric conquests and historical comparisons, this book explores concepts like Hvis du tror du er ferdig utlært, er du ikke utlært, men ferdig—a common trap where you assume you've learned everything there is to know and therefore make failure a near certainty. The author builds on classic sustainability concepts to explore the intersection of progress and capitalism, redefining growth to realize a future worth living. You'll learn to make conscious decisions to achieve the kind of realistic future you want to live in and experience a level of personal progress that is the essence of true success. Finally, you'll discover why and how the Viking Code teaches us all valuable lessons about business, politics, and education, and sheds light on why performance is both important and enjoyable.